What is IMATS? The one and only International Makeup Artist Trade Show aka. Makeup lovers dream come true!
IMATS first debut was in LA in 1997 and has made its way around the globe hosting six annual shows in LA, Sydney, Toronto, New York, Vancouver and London. IMATS was created by Makeup Artist Magazine Publisher Michael Key.
For very similar reasons that Michael started Makeup Artist Magazine, he wanted to bring the products, education, and demonstrations to life through a trade show by bringing Industry leaders, enthusiasts and exhibitors together from all corners of the globe.
Its great for Makeup artists to check out new products, products we cannot get in Canada as easily and also a better deal on the tools and products we need to stock up on.
Amongst the makeup worlds biggest gathering each city features a makeup museum, demonstrations and education along with a student competition called Battle of the Brushes where students compete for award winning looks.
Winner of Battle of the Brushes Beauty/Fantasy Look this year is a Blanche Macdonald graduate Eva!! Congratulations as I know I was rooting for you.
Have questions regarding IMATS, or any Beauty related question please give me a shout below! or HERE!